Athletics

Teams raise more when the whole roster shows up for it.

Athletic programs are used to fundraising that leans on a few families. A coached campaign spreads the effort across the roster and takes the administration off the coaching staff.

What campaigns fund

Uniforms
Equipment
Tournament fees
Travel
Facility improvements

What the director does

One planning conversation with the coach or athletic director
Kickoff at a team meeting
No cash envelopes to collect or count

What students take away

Leadership beyond the field of play
Communicating respectfully with adults
Accountability to teammates

Why storytelling fits this program

Athletes understand shared effort and measurable goals. A campaign with a visible target reads like a season objective.

Athletics communities are large and local, which suits a product supporters can pick up and use.

Recommended timeline

Typically 10-14 days, scheduled in the preseason.

Model it

A athletics campaign, by the numbers

Pre-filled with a typical roster for this program. Adjust anything.

Your program

Adjust the inputs to model a campaign. Nothing is submitted.

Program type

Students in the program90

Expected participation rate45%

The share of the roster who actually take part.

Average units per participating student9

Retail price per unit$20

Placeholder assumption until product pricing is confirmed.

Program earnings per unit$8.00

Placeholder assumption until product economics are confirmed.

Fundraising goal

Projected program earnings

$2,952

41 participating students · 369 units · $7,380 gross sales

Progress toward your goal30%

Earnings per student on roster: $33
Suggested target: $3,250

Coached campaign vs. link-only

The link-only bar assumes 18% participation and 5 units per student, a planning assumption for campaigns run without in-person coaching.

Difference: $2,312

Planning estimate only. Actual results vary based on program size, product economics, timing, participation, community reach, and campaign execution.

Turn this into a real plan

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Stories

Athletics campaigns

A small track team outran their goal by $3,000.
Athletes used their own networks, family, teammates’ families, and local businesses, to fund a season no one thought they could afford.

Questions

Athletics directors usually ask

Next step

Let's build your campaign.

Tell us about your program and we'll come back with a plan, a timeline, and a realistic target, no obligation.

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