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Choir

A choir already knows how to use its voice. This is the same skill, offstage.

Choir programs run on travel, attire, and the people who accompany them, costs that arrive early and rarely fit inside an activity budget. A coached, student-led campaign gets the whole ensemble contributing instead of a handful of families.

What campaigns fund

  • Performance attire
  • Accompanists
  • Festival and adjudication fees
  • Travel and lodging
  • Music and licensing

What the director does

  • One planning conversation about the goal and calendar
  • Room and time for the in-person kickoff (virtual kickoffs by request)
  • Progress visibility without daily administration

What students take away

  • Explaining a shared goal in their own words
  • Following through on a commitment to the ensemble
  • Ownership of the season, not just the concert

Why storytelling fits this program

Choir students perform in front of audiences all season. Asking them to explain a goal out loud is not a stretch, it is a transferable rehearsal.

Cookie dough travels well through a choir community, extended families, church networks, and long-time concert audiences.

Recommended timeline

Typically 10-14 days, scheduled ahead of festival deposits.

Model it

A choir campaign, by the numbers

Pre-filled with a typical roster for this program. Adjust anything.

Your program

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70
45%

The share of the roster who actually take part.

8
Placeholder assumption: $20

Placeholder assumption until product pricing is confirmed.

Placeholder assumption: $8.00

Placeholder assumption until product economics are confirmed.

Projected program earnings

$2,048

32 participating students · 256 units · $5,120 gross sales

Progress toward your goal20%
Earnings per student on roster
$29
Suggested target
$2,250

Coached campaign vs. link-only

The link-only bar assumes 18% participation and 5 units per student, a planning assumption for campaigns run without in-person coaching.

Difference: $1,528

Planning estimate only. Actual results vary based on program size, product economics, timing, participation, community reach, and campaign execution.

Turn this into a real plan

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Questions

Choir directors usually ask

Next step

Let's build your campaign.

Tell us about your program and we'll come back with a plan, a timeline, and a realistic target, no obligation.

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