The Raise2Shine brand.
A system built for one job: making student programs feel proud, prepared, and worth supporting. Use these assets in press, partner decks, school communications, and anywhere a Raise2Shine campaign is being represented.
Wordmark first. Mark when space demands it.
The wordmark carries the brand. The 2★ mark stands in for the wordmark only when scale or aspect ratio forces it — favicons, square avatars, app tiles.
Give the wordmark room.
Maintain clear space on all sides equal to the height of the star in the mark. No type, photography, or graphic elements should enter this zone.
Never smaller than legible.
Wordmark: 120 px wide on screen, 1 inch on print. Mark only: 24 px minimum.
120 px
24 pxDon'tDon'tDon'tDon'tNavy carries. Gold punctuates.
Navy and cream do the work — they are the page. Gold is rare and deliberate: a swoosh under a word, a star, a single line. Never a background, never decoration.
Default. Most surfaces.
Footer, dark hero, contact.
Used sparingly. Single accents only.
Fraunces sings. Inter serves.
A high-contrast modern serif for headlines and emotional moments. A neutral humanist sans for everything else. Two voices, one conversation.
Used for headlines, hero statements, callouts, and the one-word emotional beats. Weight 500–700, opsz 96.
Fraunces is set tight, optical-size-aware, and almost always with text-balance. Italic is reserved for emphasis inside a headline — never for full sentences.
abcdefghijklmnopqrstuvwxyz
0123456789 — ' " ! ? & @ # $ %
The workhorse. Used for body copy, eyebrows, navigation, UI, captions. Weight 400–700, normal tracking — eyebrows lift to 0.18em.
Body copy is plainspoken, paragraph-shaped, and avoids decoration. Lists are used to summarize, never to dazzle. Eyebrows always sit above headlines as small-caps labels with wide tracking.
abcdefghijklmnopqrstuvwxyz
0123456789 — ' " ! ? & @ # $ %
Plainspoken. Specific. Never sales-y.
Every line should sound like a real human director or parent could have said it. If a sentence could appear in a SaaS pitch deck, rewrite it.
Raising more than money.
Maximize your fundraising ROI.
Students share the story.
Engage stakeholders for higher conversion.
We run the campaign so the director can teach.
We provide turnkey fundraising solutions.
The night we hit goal, my mom cried in the parking lot.
Customer success story available upon request.
Real students. Real moments.
Photography is documentary, not staged. Available light over studio. The camera is in the room with the students — never aimed at them from a distance.
Faces lit, expressions earned. No grin-for-camera.
Adults supporting, not posing. Students at the center.
One voice carrying the story. Background quiet.
Telling our story? Take what you need.
Everything on this page — wordmarks, marks, colors, type — is yours to use when representing Raise2Shine. For interviews, quotes, or program data, reach out and we'll respond within a day.
- Legal name
- Raise2Shine
- Tagline
- Raising more than money.
- One-line description
- A student-growth fundraising company helping school programs raise the funds they need by teaching students to share their story.
The link preview card.
1200 × 630 JPG used when raise2shine.com is shared on social, in messages, or in email previews. Use this when embedding our site in press or partner content.
Download JPG